Rainplan Research Insights

Spark connection with data-driven insights

Get actionable analytics on the state of stormwater incentive programs and private property demand nationwide

Private Property Demand

Interest in Green Stormwater Infrastructure is growing rapidly

In the past 12 months

47,000+

Properties Assessed

457 million

Square Feet of potential Impervious Area for retrofits

1.37 billion

Potential Value of GSI Installations

In fact, Rainplan captures more attention (6% click-through rate) than the average Travel (4.6%) or Advocacy (4.4%) site.

Who’s searching for GSI?

Rainplan advertising has reached more than two million people generating data and insights about the demand for green infrastructure and stormwater solutions. Learn about who is searching, what they’re searching for, and what motivates them to take action.

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What does that mean for your community?

Every address searched on Rainplan’s Incentive Matching Engine generates a property assessment of their lot size, impervious surface, zoning use, runoff footprint, and incentive eligibility. Each property assessed represents a potential voluntary retrofit, generating economic, environmental, and social benefits for your community

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Incentive Program Insights

Leverage the most comprehensive incentive database in the nation

Incentive Detail by Type

Rain Garden
379
Native Plants & Xeriscape
288
Rain Barrel
330
Permeable & Porous Paving
280
Cistern
172
Bioswale
172
Bioretention
169
Plant Trees
162
Infiltration Trench or Basin
136
Green Roof
114
Grass Removal
111
Harvesting & Reuse System
103
Downspout Disconnect & Gutters
91
Pavement Removal
89
Education or Engagement
79
Dry Pond
27
Wet Pond
24
Wetland (Man-made)
17

Incentives by Property Type

% of Incentives by Type

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